Thesis Proposal on Customer Satisfaction

The state of mind that customers have about a company when their expectations have been met, or exceeded over the lifetime of the service or product is what is referred to as the customer satisfaction. Achieving the customer’s satisfaction resulted to company’s loyalty and the products. Satisfaction can mean be contended with the quality of a particular services or product with a continuing relationship or with price performance ratio of a service or the product. Measure of customer satisfaction will vary from one company to the other depending on what type of satisfaction is being researched. For instance manufacturers will typically desire on time delivery and specification adherence thus measure of satisfaction preferred by supplier should include critical variables of this kind. Several objectives pertaining customers satisfaction surveying program exists but the most basic objectives which are a must meet by any survey program include; To understand the requirement and the expectation of all the customers. Determining how best my company its competitors are meeting the expectation and the requirements of the customer. Developing product and service standard based on my findings. Establishing standard priorities to determine how well you have met the goals. Primary objective of a customer satisfaction program survey is to come up with a consistent and valid feedback concerning the customer ,meaning to listen to the customers expectations which then ca n be used in the initiation of strategies that retain the customers and also protects the cooperation’s most valuable product, that is the customer. In conclusion customer mindset of pre-purchase will fall into any of the three categories; rejection whereby the customer will stop purchasing the product completely. Acceptance, whereby the products are satisfying but they will shop for a better deal.Lastly its preference in which the customers are delighted and they may even purchase at higher prices.

Apple s Supply Chain Management Process - 876 Words

Apple’s supply chain management process is one of the most popular and interesting process. Apple’s continuous strive to be a leading edge technological company in the market gives them the upper-hand to its suppliers. An article written by Eva Dou and Lorraine Luk on WSJ Digits on November 20, 2014 explains the power Apple has on its suppliers and some detrimental effects the power has left on the supplier. At Apple, they have a strict process on how they release a product and the advertisements that are put out in order to get stakeholders attention. Each step is crucial to Apple’s continuous success, these steps consist of; research and development, concept testing, pre-launch, official launch, and the quarterly review. As for Apple’s supply chain management, the logistics, and all the production processes is what has kept Apple at the top of the technological market. Apple’s consistency on the release of products every year, the marketing of these products must be portrayed in a manner where the recipients are encouraged to at least try out the upcoming product. With social media being surfaced by millions of users, the most influential way to get attention is by social media marketing (Textbook, Pg. 422, P. 8). Now, of course, social media is not only used for advertising; as part of the research and development phase, Apple can gather information of problems consumers have been facing with the previously released product and that allows Apple to develop newShow MoreRelatedRunning Head : Apple Inc.1637 Words   |  7 PagesRunning head: APPLE INC. Apple Inc. is a technological corporation that offers personal communication devices and the solutions to the related software,. 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Hemophobia Essay Example For Students

Hemophobia Essay CHAPTER II Review of Related Literature Felicitas Artiaga-Soriano in her article â€Å"Irrational Fears† considered Fear and Anxiety as not always adoptive; that they can occur even in the absence of realistic threats and that one’s responses to threats can be out of proportion to the actual danger. Soriano also emphasized the difference between fear and anxiety, that fear is an alarm response triggered when there is actual danger while anxiety, on the other hand is future-oriented, wherein one anticipates the possibility of a threat impending danger. According to her, Genetic factors are also considered as causes of phobia though not seen as the sole cause. For, family members often share learning experiences and other environmental factors that patient with social phobia describe their parents as having: 1) discouraged them from socializing; 2) placed undue importance on the opinions of others; 3) used shame as a mans of discipline. Rachman’s Pathways to Fear Development says that there are three pathways involved in developing fear. First; direct conditioning, which typically involves the experience of being hurt or frightened by the phobic situation or object. Second: vicarious acquisition, which involves witnessing, some traumatic events or someone behave fearfully in the presence of the phobic situation or object. And lastly, informational and instructional pathways (an individual may develop flying phobia as a result of news about of plane crashes. According to General Psychology Classes of Emotional Reactions by Josefina Gaerlan et al. Fear is one of the most troublesome of all emotional ractions. The prominent feelings associated with fear are bodily sensations due to the activation of the autonomic nervous system. Common manifestations of fear are pounding of the heart, sinking feeling in the stomach, trembling and shaking, weakness, faintness and tensions. They stated that the basic characteristic of the fear situation is that the individual is not ready to react adequately to that situation. Not being ready may be attributed to the lack of techniques for dealing successfully with the feared situation or the subject is reacting to a series of stimuli which are not related to fear producing stimulus. And that, fear of a specific object or situation may have been acquired through conditioning. CHAPTER III Method and Procedure In this chapter, the researcher presented the method and procedure used in obtaining the data, in addition to the subjects of the study, the instrument adopted and the treatment of data. Method Used Using the descriptive method, the researcher stated the facts derived from the questionnaire which aimed to find out if the respondents are Hemophobic or not. Also to find out their reactions and their own way of dealing with their fear. Subjects of the Study The researcher selected twenty (20) BSMC Blk. 3 Students. They were enrolled during the second semester of the school year 2009-2010 at the PLM. Instrument Used The researcher adopted an instrument in the form of a questionnaire consisting eight questions that pertained to the respondents own experiences and opinions. Procedure The researcher distributed the questionnaires to twenty (20) respondents who belonged to same class. The researcher considered the willingness of the respondents in accomplishing the questionnaires. Treatment of the Data The researcher presented the data gathered from the questionnaires. The researcher tallied, tabulated, and interpreted the students respondents using the percentage to answer the questions related to the problem of the study. CHAPTER IV Presentation, Analysis, and Interpretation of Data The data gathered from selected Mass Communication student respondents were presented, analyzed and interpreted in this chapter. The twenty (20) respondents were given the questionnaires which include some relevant pieces of information such as the sole cause of Hemophobia, number of Hemophobic students, and the different reactions, and coping mechanisms of Hemophobic students. 1. Sole Cause of Hemophobia .ubaa33e31690eca7382cc486f1101d678 , .ubaa33e31690eca7382cc486f1101d678 .postImageUrl , .ubaa33e31690eca7382cc486f1101d678 .centered-text-area { min-height: 80px; position: relative; } .ubaa33e31690eca7382cc486f1101d678 , .ubaa33e31690eca7382cc486f1101d678:hover , .ubaa33e31690eca7382cc486f1101d678:visited , .ubaa33e31690eca7382cc486f1101d678:active { border:0!important; } .ubaa33e31690eca7382cc486f1101d678 .clearfix:after { content: ""; display: table; clear: both; } .ubaa33e31690eca7382cc486f1101d678 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubaa33e31690eca7382cc486f1101d678:active , .ubaa33e31690eca7382cc486f1101d678:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubaa33e31690eca7382cc486f1101d678 .centered-text-area { width: 100%; position: relative ; } .ubaa33e31690eca7382cc486f1101d678 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubaa33e31690eca7382cc486f1101d678 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubaa33e31690eca7382cc486f1101d678 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubaa33e31690eca7382cc486f1101d678:hover .ctaButton { background-color: #34495E!important; } .ubaa33e31690eca7382cc486f1101d678 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubaa33e31690eca7382cc486f1101d678 .ubaa33e31690eca7382cc486f1101d678-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubaa33e31690eca7382cc486f1101d678:after { content: ""; display: block; clear: both; } READ: Ivan EssayZero (0%) percent or none of the respondents believes that Hemophobia is a result due to a real-life experience such as traumatic events and one hundred (100) percent believes that Hemophobia is acquired through conditioning. This suggests that Hemophobia has no source of trauma. 2. Hemophobic Students among PLM First Year BSMC Blk. 3 Eighty (90%) percent of the respondents do not dread the sight of blood and anything that has something to do with blood and ten (10%) percent dread the sight of blood particularly animal’s blood, their own blood, other people’s blood and filmed and printed images of blood. They also experienced atypical phobic reactions . This suggests that only few of the respondents posses Hemophobia. 3. Different Reactions of Hemophobic Students towards Blood One hundred (100%) percent of the Hemophobic students cry, scream, vomit, shiver, and panic whenever they are seeing blood. This suggests that all Hemophobic students experienced atypical reactions towards blood. 4. Coping Mechanisms of Hemophobic Students One hundred (100%) percent of the Hemophobic students deal with their fear through avoiding risky activities and at the same time avoiding injured people. This suggests that all Hemophobic students avoid anything related to blood. CHAPTER V Summary, Conclusions and Recommendations Summary of Findings 1. All of the respondents say that Hemophobia is just acquired through conditioning. 2. Very few of the respondents are Hemophobic. 3. All Hemophobic students experienced different kinds of atypical reactions towards blood. 4. All Hemophobic students avoid risky activities. They also avoid people having injuries. Conclusions The findings revealed the following conclusions: 1. Hemophobia has no source of trauma and that there is no trauma that leads to phobia. . Among the selected PLM First Year BSMC students only two (2) are Hemophobic. 3. The different reactions of Hemophobic students are: crying, screaming, vomiting, panicking, and shivering. 4. The coping mechanisms of Hemophobic students are: avoiding anything that can injure them and avoiding anyone having injury particularly people having open wounds. Recommendations The researcher d eemed it necessary to recommend the following: 1. People should understand every Hemophobic atypical reaction towards blood at the same time Hemophobic’s own way of dealing with their fear.